By wisdom a house is built

Proverbs 24:3

What strengthens our house?

At Soares Santos, we build ventures that elevate people, uphold strong values and challenge the ordinary. Across diverse industries and global markets, our purpose is to create enduring value through disciplined execution, principled leadership and unwavering vision.

What lights the path?

Our path is lit by the wisdom to enter industries that shape how people live, travel and trade, hospitality, media and financial technology. These are sectors of global influence, where experience and interaction are defined at scale. By operating with discipline, integrity and long-term vision, we aim to elevate these industries through better standards, smarter systems and more human-centred experiences.

Who are we?

We are Soares Santos — a family rooted in Goiânia with humble beginnings and a long journey shaped by discipline, migration and global perspective. Our story spans, and each chapter built through real experience across different countries and sectors. From these foundations, we created a group driven by ambition, adaptability and a commitment to elevate every industry we touch.